Smooth Elliptical Trainer

Founded in 1984, SmoothFitness has become the the #1 seller and manufacturer of fitness equipment on the internet.

SmoothFitness specializes in treadmills, elliptical trainers and home gyms.

They are the only manufacturer of quality fitness equipment to primarily sell over the Internet.

In fact, Smooth Fitness was the first fitness exercise equipment manufacturer to sell successfully over the internet.

Smooth's business focus is online business and they've been in the game long enough to know how to service online customers.

By offering fantastic online support and well built exercise equipment, they have developed a loyal following. Just look around the internet for fitness equipment and chances are, you'll see Smooth Fitness.

So, what's the big deal with Smooth Fitness elliptical trainers? Their main selling point, is the ability to sell directly to the customer. Most high end elliptical trainer manufacturers will sell through a third party source.

For example, you can't go to precor.com and order up an elliptical trainer at factory direct pricing. You have to go through a retail store such as bigfitness.com to order a precor online. The price differential between factory direct pricing and retail can be quite substantial. As a general rule, retail is marked up by 1.5 to 2 times the wholesale cost of the good. Of course, this will depend on the type of good but generally, this is the price mark up. So, you can see where you, the consumer can save a bundle on factory direct pricing.

Retail stores have to make a profit otherwise, they wouldn't be in business. You'll find that most exercise equipment manufacturers will operate through a distribution network that involves a lot of retail pricing.

Now, I'm sure smooth marks up the cost of their elliptical trainers but not to the extent of retail. So, there you have it. A huge selling point for Smooth Fitness and one that they have become masters of. By selling factory direct, you can get a high end elliptical trainer for the price of a mid level elliptical trainer. A truly wonderful marketing concept.

You also deal with Smooth manufacturing directly and not the retail company. This has so much more benefit because dealing with a retail company can be so frustrating on so many levels. Over 90% of Smooth sales are over the internet so you can bet that they know what they are doing online.

Now, Smooth offers mid priced elliptical trainers that range from $1,299 to $1,999. Smooth, until recently, only offered two types of elliptical trainers, the Smooth ME, and the Smooth CE. Today, however, Smooth offers 4 types of trainers: Smooth CE 2.1, Smooth CE 3.2, Smooth CE, and the Smooth CE 7.4.

All are well made elliptical machines that differ in features and programs. For the price you pay for a Smooth elliptical trainer, you get exceptional value. The Smooth warranty is also top end. You won't find a better warranty on any elliptical trainer in Smooth elliptical price range. The Smooth elliptical trainer warranty is as follows:

• Lifetime frame and brakes;
• 2 year parts and electronics; And
• 1 year labour

The warranty is an industry leader. Life time frame and brakes, 2 year parts and electronics, and 1 year labour is quite fantastic given the price.

If you're in the market for an elliptical trainer between $1,200 and $2,000, you might want to check out a Smooth elliptical trainer.

Smooth elliptical trainer reviews:

Smooth CE elliptical trainer review - Note - Discontinued.

Smooth CE 7.4 elliptical trainer review

Smooth CE 2.1 elliptical trainer review

Smooth ME elliptical trainer review - Note - Discontinued.